BESPOKE OUTBOUND EXECUTION FOR B2B

Your sales pipeline filled for you with less effort & less budget…

A flexible, scalable outbound prospecting service delivering qualified leads straight into your pipeline

The outbound sales challenges for B2B teams…

The cost and hassle of sourcing b2b prospect data

The inefficient use of your sales team’s time on outbound prospecting

The drain on your team’s morale from relentless cold prospecting

Scaling up outbound sales campaigns rapidly in a compliant manner

We’ll take these challenges off your plate, freeing up your sales teams to close the leads we’ll feed them with.

Cold outbound prospecting is the most efficient form of B2B lead generation…

But most sales teams don’t know how to do it properly.

  • They use copycat sales messages that aren’t differentiated from the deluge of similar approaches by competitors.

  • They do it manually, so get demoralised by its laborious nature

  • Or they use automated systems which land their messages in spam

  • It’s rarely done with the persistence and intensity to make it a success

Outsource your outbound prospecting for less than the cost of one junior employee. Stop, start or cancel any time…

Data

Eliminate the cost of buying data from other sources. Fully validated contact data for your entire total addressable market is included - and yours to keep.

Outbound value proposition design

Prospects only respond to outbound campaigns that offer them some kind of value. Or which are laser-focused on solving a specific problem with an easy-to-buy-into offer.

We’ll create a ‘sales ladder’ message strategy to establish your reputation and relationship with prospects, framing your services in a way that makes it easy to generate demand via cold channels.

Technical infrastructure

Creation of all the systems, servers, accounts and management tools needed to run high volume email, LinkedIn and telephone outreach in a compliant, authentic manner - all done completely for you.

Execution & management

We’ll personally ensure a daily flow of tailored, highly-personalised approaches land with your ideal prospects via email, social media and phone, and will handle and qualify all respondents however you wish.

Flexible and scalable

There is no long-term commitment required beyond one month, after which you can pause, re-start or cancel any time.

Pricing

You’ll pay less than a junior salary, but will get the expertise of someone with 17-years’ experience running b2b cold prospecting campaigns embedded in your outbound sales process.

  • £4,000 for the initial setup and execution of the first month

  • 50% up-front and 50% after the first month’s outreach is completed.

  • Thereafter, £2,000 per-month.

  • No minimum term contract, cancel any time.

Frequently asked questions…

  • Lead-generation works best when given time to build momentum. Ideally it’s best to allow at least three months to give it time to build, but we’re confident the process works well enough that within one month, you’ll have a good sense as to whether your pipeline is filling up with opportunities. If for any reason you feel it’s not working out for you, you’re free to walk away any time - no hard feelings!

  • Typically email and Linkedin - and for those who want it - phone where appropriate. Email is the channel that reaches the highest volume of prospects in the quickest time, with LinkedIn a good way of diversifying the approach. Targeted telephone prospecting to warm contacts is the most efficient cold-calling approach.

  • It’s absolutely possible for outbound prospecting to be the sole marketing channel to support a £multi-million sales pipeline.

    However it’s definitely preferable to have a wider-ranging marketing strategy - and, for those who do, outbound plugs perfectly in to it, helping to get your reputation-building content and thought-leadership activity in front of a large, relevant audience very rapidly.

    For those who have no other marketing strategy, outbound prospecting is the best channel to start with. It’s the ‘quickest win’ to build a sales pipeline rapidly whilst you ideally build a multi-channel marketing strategy to support it longer-term.

  • A unique and differentiated offer and proposition. That can be either a completely unique proposition for your whole business, or a specially-written message that frames your proposition in a unique way for cold outreach.

    Plus, a highly segmented, niche-targeted audience combined with ultra-personalised, one-to-one message copy.

  • Yes, although it’s frustrating to do so because one of the key ingredients to success is consistency and allowing time for momentum to build.

    But you can pause and re-start any time, however there is a small monthly ‘pause fee’ that just covers the costs of keeping the technical infrastructure running during any inactive periods.

  • It’s totally up to you, but with most clients, We’re sending messages in their name, so the messages appear to recipients as if they’re coming from you (or whoever in your team deals with new business).

    This way, when leads are handed over to you, it’s a seamless process to the recipient as the conversation continues with someone with the same name.

    However we can use an alias or any other approach your prefer - the entire process is designed to be flexible according to your own preferences.

  • Definitely not - sending high volumes of outbound sales messages through one single account / domain will get your whole company email system blacklisted within days.

    Outbound activity needs to be separate from your normal business email activity and run via systems that are specially-optimised for deliverability, which is what we’ll set up for you.