Intelligence-led outbound.
Custom buying signals.
Smarter pipeline growth.
Sales intelligence-based outbound driven by signals that are exclusive to you
B2B sales teams waste time and energy trying to create demand where it doesn’t exist.
The solution is outbound powered by intent signals.
But not the generic signal data your competitors all use.
I build sales intelligence agents that power outbound campaigns, finding patterns in your buyers’ behaviour that identify where demand exists or is developing.
Conversion rates increase as outbound effort is focused on capturing demand where it’s already present
The reality many B2B Sales and GTM teams face:
All your competitors have the same signal data as you
Outbound is generic, with no credible trigger for reaching out
Conversion rates are low, as target accounts have no intent
Reps spend too much time researching, not selling
Pipeline quality suffers from poor timing and relevance
Intent / signal tools produce noise, not usable opportunities
Outbound campaigns powered by bespoke market signals that your competitors don’t have access to .
Custom intelligence for in-house teams 🔍
A suite of research agents scanning your entire market for triggers that precede prospects buying from you.
Analyse business performance, technology, team changes, market shifts, competitor vulnerabilities, financial changes, regulatory info, premises changes and much more.
Outreach-ready opportunities and messaging to improve conversion rates of your existing outbound campaigns, integrated with your CRM or GTM workflows.
Or fully-managed, outsourced outbound ✉️
End-to-end custom signal-powered outbound campaigns.
Swap generic, low-converting outbound for outreach based on intelligence-led timing and intent.
A fully-outsourced outbound campaign, targeted at prospects showing the highest intent.
Signals detected, custom outreach sent, meetings booked, pipeline filled, by someone with 17+ years’ experience building 7-figure B2B pipelines.
Outbound prioritised where demand is present or developing now
Prioritised outbound that influences prospects entering a buying window.
‘Spray and pray’ is replaced with customised outreach to prospects whose behaviour indicates an open buying window
Your sales team freed up to focus on closing the highest-intent opportunities.
Unstructured intent data gathered at scale, eliminating manual research, with outbound prioritised on accounts with an immediate need for what you do.
Buying triggers bespoke to you
We’ll define what triggers a buyer to develop a need for your services, then I’ll create agents to discover those triggers at scale, turning them into sales-qualified opportunities.
Typical budgets:
Trial a simple initial pilot with no heavy procurement cycles or complex technical build process your end.
Initial setup ranges from £3,500 to £5,000
Monthly costs from around £900 p/m
Benefit from my 17-years’ experience creating B2B GTM strategies
Originally starting as a programmer, I then founded, scaled and exited my own digital agency.
Post-exit, I’ve worked with 50+ B2B tech firms supporting their growth and GTM challenges.
I now create systems that drive new business into your pipeline by monitoring external market signals to fuel high quality outreach.
My work combines founder-level commercial judgment with modern GTM automation, designed to drive the highest-intent prospects into your sales pipeline.
Recent custom signal-based outbound campaigns
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Signal Requirement:
My client provides retail management software to small and mid-market retailers, with one of their key buying triggers being a customer opening an additional premises, adding complexity to their back-end processes which their RMS is positioned to solve.Solution:
A custom signal workflow that monitors multiple surfaces to find evidence of new premises expansion:
UK planning application notices, to find early signs of planned expansion.
UK-wide news sources announcing new premises openings.
Contact / location / store-finder pages across their entire ICP.
An automated prospect ‘scoring’ process to ensure that triggered alerts match the specific ICP.
New premises opening alerts are fed automatically to their in-house outbound workflow operated by their own SDR team.
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Signal Requirement: My client is a Hubspot implementation partner, who identified that a key trigger for winning new clients is when a decision-maker moves jobs from a company that uses Hubspot, to one which does not. Hiring / job change data is a commodity in off-the-shelf tools, but it doesn’t contain insight on past and new employers’ usage of specific technologies. A custom signal monitor resolves this.
Solution:
A custom workflow that monitors all Hubspot-related decision makers’ job changes on LinkedIn.
A relevant job-change triggers a scan of previous and new employers’ websites.
Hubspot footprints are detected and priority alerts sent when the ideal criteria is matched.
A third signal is layered in relating to recent funding rounds, which creates a higher priority alert.
Opportunities feed straight into an outreach automation targeted at decision-makers, aimed at helping them bring the tool they worked with in their previous role over to their new employer.
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Signal Requirement:
My client provides software to care providers in the UK and frequently found that the outcomes from CQC inspection reports were a trigger to care providers investigating their services.Solution:
A custom monitor that scans daily for new CQC inspection reports that match their target prospect.
The monitor ingests the entire content of each report as it’s published.
The report is passed through an LLM which analyses for specific language that suggests a buying trigger
The organisation is scored for relevance against the company’s ICP
Targeted, deeply-customised outbound messages are triggered each time an inspection report is published with a buying signal for the software platform.
If you want your sales pipeline fuelled with early, intent-based opportunities…
Get in touch to describe your requirements, or book a free discovery call.